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MarketingProfs Daily Fix Blog
Why do you have a website? Ultimately, you want to generate leads and business through it, right? But to achieve that, your site must be focused on conversion, says Mark O’Brien of Newfangled, a web-development firm.
At the B2B Forum, O’Brien discussed how to create a website that works for your …
Does the following sound at all familiar?
As a long-time Web marketer, I know lots of important things about what really works on the Web. I have built up this knowledge over many years and through much trial and error. I don’t need to bother with detailed user testing or A/B split testing.
An…
The Internet has forever changed the shopping behaviors of consumers. They are investigating products and services like never before.
While many consumers are buying online, the majority who begin searching and researching products online end up making purchases in stores. According to industry f…
A guest post by Tamara Weintraub.
Generating conversions from website visitors is the No. 1 goal of any landing page. So, your landing page must make it as easy as possible for a prospect to find the information they need to contact you. However, even the smartest marketers could be missing out o…
A guest post by Trace Anderson.
Many businesses think the route to increased readership is through pop-up ads. Pop-up ads are online ads that “pop up” in front of your website visitors. The pop-up ads actively engage your visitors, which is good, but the ads can also annoy them.
Pop-ups are a …
A guest blog post by Lukas Pleva.
Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter.
According to a Localeze study conducted in December 2011, 61% of smartphone users search for local information on the go. A total of …
How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot!
So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t.
Let’s see…
1…
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Savvy email marketers know that emails aren’t being read just at the office anymore. When people are stopping at lights or waiting in line at the store, they now whip out their mobile devices and check their email. So, to keep your email communications engaging, you need to focus on designing for,…
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