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MarketingProfs Daily Fix Blog
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Savvy email marketers know that emails aren’t being read just at the office anymore. When people are stopping at lights or waiting in line at the store, they now whip out their mobile devices and check their email. So, to keep your email communications engaging, you need to focus on designing for,…
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
Your site has hordes of visitors every day clamoring to check out the vintage comics you sell. But what do you know about your visitors? Are they die-hard fans of specific series? Older folks caught in childhood nostalgia? Rather than make assumptions, create personas of your users.
A persona …
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president of web-development firm Newfangled.
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A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…
SEO is actually simple—maintaining a website is hard. When it comes to website hosting, you get what you pay for. Print is a lousy way to explain web, and traffic is a lousy way to gauge the effectiveness of a website, according to Mark O’Brien, president of North Carolina-based web-development…
Every day, marketing professionals are looking for a way to do something amazing, to impress their clients, to get the job done faster and to grow their business. Technology isn’t the magic bullet for all your problems but, used well, it can really help. Here are 10 tips from HP Business Answers.
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Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
