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Recently, the CMO Council published a report that suggested that events were failing in terms of measurability and insight into return on investment (ROI).
Here is how Vahe Habeshian puts it in his MarketingProfs article:
“Even as events remain a vital part of the marketing mix, and a key chan…
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Mi…
The theme for this year’s B2B Forum is Choices. Marketing these days is full of them, isn’t it? And sometimes, we make terrible ones.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can’t sleep. After an hour, it nearly convinces you …
The South by Southwest (SXSW) Interactive Festival had more than 24,000 registrants and offered hundreds of sessions. There were more panels for B2B marketers than ever this year. We braved the lines to sit in on the best sessions and compile key takeaways for marketers who couldn’t make the trek…
Data, data, everywhere… but how to understand it?
You can get an answer to that question by attending a free MarketingProfs seminar this coming week.
At the MarketingProfs seminar, “The State of the B2B Marketing,” you’ll first get a modern definition for data. Defining a term is the first …
When I was younger, I played in bands, and, being somewhat loud-mouthed and extroverted, I tended to be the front man.
One evening while hanging out at a bar where we frequently played, a singer friend of mine gave me some advice regarding my stage act: Stop swearing.
The fact was that, either…
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) and our best, in part because over the course of a…
Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white papers, been pitch-slapped on webinars, and suffe…
Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we’re offering a free seminar called “Data Wrangling: Solving Marketing’s Biggest Chore.”
The 60-minute free seminar provides tips and ideas for learning how to identify what you want to do wit…
Some of our favorite Boston marketers show off one of Boston’s best qualities to help us talk up our upcoming B2B Forum.
This October 3-5 is going to be a *wicked* good time in (as we say!) Bahstin. Our 6th Annual B2B Forum is the premier B2B marketing event geared toward forward-thinking markete…
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