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MarketingProfs Daily Fix Blog
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
A guest post by Sujata Ramnarayan of SMStrat.
Recently, New York Times columnist Tim Egan wrote an article titled “Please Stop Sharing,” in which he lamented the proclivity to over-share the banal and trivial on social networks and the negative consequences of saying something that lives fore…
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
…
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle.
You can have…
Amid building gingerbread houses and stringing popcorn and cranberries for Christmas garlands, you might be pondering the events of the past year … and mulling over your hopes and expectations for the new one.
So, to give you an early start on your plans for 2012, we’re giving you this freebie:…
“When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and write. You end up repurposing a lot of stuff that is inherently ‘not…
A guest post by Greg Scott.
Everybody loves and hates Facebook at times. It’s a great way to build your brand, whether you’re a business, a band, or a worthy cause. You can get fans quickly, spread the word, and create an online community using Facebook’s ready-made platform.
But it just…
The traditional PR model is dead.
Traditional PR sticks close to the script, embargoes press releases, follows a prescribed timeline, and all that. But here’s the problem: Conversations careen with such speed and velocity that you need to rethink your approach if you want to be part of them, sa…
