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Archive for the ‘Strategy and Tactics’ Category
Thursday, February 9, 2012
The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Continue reading "The Biggest Challenge for Marketers: Engagement"Tuesday, February 7, 2012
The Questions I Would Ask If I Were Marketing Your Business
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"Friday, February 3, 2012
7 Reasons You Need to Love Lead Management
A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"Monday, January 30, 2012
Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
Continue reading "Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference"Wednesday, January 25, 2012
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Continue reading "Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee"Thursday, January 19, 2012
Is Google’s Search plus Your World Fair?
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
Continue reading "Is Google’s Search plus Your World Fair?"Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
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