“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Archive for the ‘Social Media’ Category
Monday, January 23, 2012
Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
Wednesday, January 18, 2012
Marketing Smarts Podcast: Are You the Problem?
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…
Tuesday, January 17, 2012
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
Monday, January 16, 2012
Meh! Not Everyone’s Into Social Networks
A guest post by Sujata Ramnarayan of SMStrat.
Recently, New York Times columnist Tim Egan wrote an article titled “Please Stop Sharing,” in which he lamented the proclivity to over-share the banal and trivial on social networks and the negative consequences of saying something that lives fore…
Wednesday, January 11, 2012
Marketing Smarts Podcast: How Useful Is Your Marketing?
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
…
Thursday, January 5, 2012
A Social Media Wish List for 2012
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Friday, December 23, 2011
Stocking Stuffer Friday: Free Content Marketing Success Stories Guide
As our last Friday freebie of 2011, we’re filling your stocking with rich inspiration, tasty ideas, and rockin’ advice for a content-rich 2012.
At 40 pages, Content Marketing Success Stories features five companies and how (and why) they used content marketing to help their businesses stand ou…
Santa, I Want More Content Marketing Ideas
A co-worker of mine (with whom I’m friends on Facebook) lamented last night that she’s struggling for a gift for her five-year-old son. Specifically, he wants Santa to make something in his workshop. As a parent, that can be a tall order!
Another co-worker of mine (also a Facebook friend)…
Thursday, December 22, 2011
Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That’s what makes its stories so appealing, and (for me) why it breaks new ground.
Jason Keath has a great piece o…
