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MarketingProfs Daily Fix Blog
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted.
In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that redefined “above and beyond” in my book.
Both of…
In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote “please return to Laura Buxton”, and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A field?
It was found by a man in his hedge in Wilts…
What’s your opinion on reinventing customer service? How about making it more social? I see a major customer service conflict taking place between traditional and social customer service. And if we don’t get social, the conflict will only get more intense.
Perhaps you’ve seen signs of it:…
The world’s most widely viewed sporting event, FIFA World Cup 2010, begins today.
Every four years since 1930 (with the exception of 1942 and 1946), soccer teams have fought, kicked, run, defended, and left everything on the field in fierce matches in the world’s spotlight. This year, 32 teams ba…
Jade Sims could not ignore the calling. Although she was a daily blogger, she felt compelled to do something beyond the usual with her blog. And she knew there was a community out there of talented crafting people who would be interested in donating their time and skills to help others in difficult…
I had the distinct pleasure of serving, along with Michele Linn, as a “blog therapist” during last week’s B2B Forum. While this experience definitively demonstrated to me that blogs have become a fixture in the marketing mix (seems like everybody’s got one), it also highlighted that everybody is…
Mitch Joel, digital expert, author of Six Pixels of Separation and president of Twist Image, an award-winning digital marketing and communications agency, gave one of the keynote talks at the Marketing Profs B2B Forum earlier this week. The following is a live-blogged transcript of his presentation…
In the spirit of the last Altimeter report we published on Social CRM, the Altimeter Group has worked with Web Analytics Demystified to help define how marketers should approach measuring social marketing efforts.
Marketers have jumped into the social marketing space, but most haven’t had the abi…
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes.
What concerned me was that most of the titles related directly to tools. At least six of them were abou…
In this episode of Marketing Obsessions, Citysearch executive vice president of advertising Neil Salvage discusses the mistakes small-business owners make when it comes to online advertising.
The key problems Salvage identifies:
Small-business owners don’t decide what they want to happen,…
