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With 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
My compa…
Gamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game context to solve problems and engage audiences.”
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iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Mi…
Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and…
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.
1. An online community makes users feel like t…
Understanding the key elements that influence consumer behavior on specific channels can help brands to focus the direction of their content. Analytic tools are available for the majority of networks. They offer valuable insight into behavioral patterns and engagement levels, and also inform site…
The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.
Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…
Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…
“The average organization is responsible for continual and increasing content demands of 178 social media properties, to say nothing of a myriad of other owned media properties, from websites and blogs to live events,” according to Rebecca Lieb, with Chris Silva and Christine Tran, in the…
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