The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
…
Archive for the ‘Social Media’ Category
Thursday, February 9, 2012
Has Pinterest Broken a Golden Rule?
Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?
Is it because more people understand affiliate marketing—and have experi…
Wednesday, February 8, 2012
How Social Media Is Changing the Agency/Client Relationship
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do.
The jumping-off …
5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
Tuesday, January 31, 2012
Is Social Media Killing the Website?
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
Tuesday, January 24, 2012
Sharing Your Way to B2B Social Media Lead Generation
Social media has always involved sharing quality content with your network, but in its current state, B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their products and services, and they need those prospects to…
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Monday, January 23, 2012
Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
Wednesday, January 18, 2012
Marketing Smarts Podcast: Are You the Problem?
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…
Tuesday, January 17, 2012
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
