As marketers, we can easily feel overwhelmed when going up against much bigger rivals. The big dogs can have an impressive legacy, unique branding, and deep pockets. Does that mean we can’t compete with them? Hardly! Many examples of smaller companies eventually outflanking their much bigger rivals…Continue reading "How Underdogs Can Market Effectively"
Archive for the ‘Small Business Marketing’ Category
Thursday, July 25, 2013
Tuesday, March 26, 2013
Want to plan a large-scale event for your business, but you’re a bit strapped for funds? Consider putting on a virtual conference.
Though we love live events at MarketingProfs, we also love virtual conferences. However, though everyone can understand the draw of a live event, some marketers may …Continue reading "Four Awesome Reasons Why Virtual Conferences Rule"
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…Continue reading "Four Must-Haves for Enlightening Your Customers"
Monday, February 4, 2013
Most folks end up working in an office-based business, though a growing number of people are working virtually. And for some, the dream is a home-based business.
But in each of these cases, on the left side of the hyphen is a location. Is that really what’s most important?
The fact is, the vas…Continue reading "Consider Creating a You-Based Business"
Friday, December 7, 2012
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…Continue reading "Building a Business Means Building a Community"
Tuesday, August 14, 2012
The holy grail of any business is be referable (i.e., to have new clients show up because of positive word-of-mouth from existing customers).
There is no shortcut to becoming referable. We have to earn it. At minimum, we need to have at least the following three things in place.
Be able. Yes, …Continue reading "Are You Referable?"
Thursday, July 26, 2012
Given the vast amount of information and noise that occupies the minds of our customers each day, you might be accurate in saying that one of our toughest competitors is Marketplace ADD (Attention Deficit Disorder).
You know that constant stream of consciousness that goes on in your mind and how …Continue reading "How to Fight Fog and Overcome Clarity Deficit Disorder"
Wednesday, May 9, 2012
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?
Those ques…Continue reading "How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?"
Wednesday, July 6, 2011
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"