Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Archive for the ‘Small Business Marketing’ Category
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"
It’s Nice to Share (Just Not Your Revenue)
Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
Friday, January 28, 2011
Groupon Rejects Google: What Local Businesses Need to Know
A guest post by David Lifson, the CEO of Postling.
Recently, Groupon rejected Google’s $6 billion acquisition offer. Yes, billion. Some say the offer was rejected for anti-trust concerns. Some say Groupon may one day explore an IPO. Whatever the reason, in the wake of this failed acquisitio…
Wednesday, January 26, 2011
Should I Care About Quora?
I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always wondered about (here’s an example), which then may…
Tuesday, January 18, 2011
How to Get Lost in the Crowd
It’s doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd.
Yet, it would almost seem that many people, when naming their companies or coming up with a tagline, actually adopt that as a goal! Theref…
Tuesday, January 11, 2011
3 Questions to Ask When Planning Your Website
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president of web-development firm Newfangled.
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Monday, January 10, 2011
Gurus: Do You Love Them or Hate Them?
A total of 89% of small-business owners interviewed said that they felt “skeptical” when they hear the word “guru.” That leaves only 11% who felt “excited.” This according to the 2011 Unguru.me Report which was conducted in December 2010. Furthermore, when asked to describe what they thought about…
Monday, December 6, 2010
Get Clients in 2011: A Simple Marketing Plan
Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting time for a goal-driver planner!
If you’re…
Wednesday, October 20, 2010
Boost Holiday Sales With These 7 Social-Media Tips
Social media will drive more holiday purchase decisions this year than ever. In fact, 27 percent of last year’s holiday shoppers started their gift search on were influenced in some way by social media; 59 percent used search engines as their first choice for gift finding. Plus, keep in mind that 47…
Monday, October 11, 2010
Where’s Waldo? Get Found on LinkedIn
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles are dull. And repetitive. Eep!
Amtower, a leading…
