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Want to plan a large-scale event for your business, but you’re a bit strapped for funds? Consider putting on a virtual conference.
Though we love live events at MarketingProfs, we also love virtual conferences. However, though everyone can understand the draw of a live event, some marketers may …
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
Most folks end up working in an office-based business, though a growing number of people are working virtually. And for some, the dream is a home-based business.
But in each of these cases, on the left side of the hyphen is a location. Is that really what’s most important?
The fact is, the vas…
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…
The holy grail of any business is be referable (i.e., to have new clients show up because of positive word-of-mouth from existing customers).
There is no shortcut to becoming referable. We have to earn it. At minimum, we need to have at least the following three things in place.
Be able. Yes, …
Given the vast amount of information and noise that occupies the minds of our customers each day, you might be accurate in saying that one of our toughest competitors is Marketplace ADD (Attention Deficit Disorder).
You know that constant stream of consciousness that goes on in your mind and how …
Melanie Notkin, guest on this week’s episode of the Marketing Smarts podcast, launched SavvyAuntie.com in 2008. The site quickly garnered media attention, interest from sponsors, and, most importantly, thousands of engaged visitors.
I asked Notkin how she accounted for the site’s success. She att…
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?
Those ques…
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
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