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Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.
A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have cond…
Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…
Everyone uses search engines, especially Google, which seems to be taking over the world. So, if you have great first-page listings, you will make great money—no matter what niche you’re in. You have an unlimited supply of traffic coming to your website month after month. All you need to do is…
A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…
Need a straightforward, easy-to-read guide for your SEO? On this Free Friday, we invite you to download Optify’s fantastic B2B Marketers’ Roadmap to SEO Success e-book.
B2B Marketers’ Roadmap to SEO Success will lead you, step by step, through the SEO process.
You’ll learn about:
Planni…
A guest post by Amanda DiSilvestro.
SEO can sometimes get overwhelming. Requiring keyword research, backlinks, and images, SEO isn’t something that you can do in 10 minutes.
For that reason, more and more companies are beginning to hire an SEO team or to outsource their SEO efforts to a pro…
Want to make finding your business easy for potential clients and current customers?
If so, you’ll want to download the free search marketing guide from MarketingProfs and to read it right away. (Or at least, you’ll want to skim through the guide until you’ve got time to soak it all in.)
…
In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over.
Is all that drama necessary? Yes, it …
A guest post by Charles Sipe of Criminal Justice Degree Schools.
The topic of search engine optimization (SEO) can be intimidating for the non-initiated—and for good reason.
Google considers over 200 signals in its algorithm to determine rankings. And with technical-sounding phrases like can…
A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
After your team optimizes a…
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