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MarketingProfs Daily Fix Blog
I have to admit: I’m fascinated by what’s going on lately in the supermarket industry….
Maybe it’s because my firm offers branding and packaging to food manufacturers, so there’s a heightened sense of awareness here. But I don’t think so.
There’s something fundamental, and comforting, to shop in…
Not the coffee — truly, I live on the stuff — but the company….
I was Dead Man Walking (late flight) through Boston’s Logan airport last week when I saw a rack of magazines — the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover story on a t…
I’ve been hearing about NASCAR’s female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for me….
The stats, as reported therein:
“According to a pair of recent surveys, of NASCAR’s 75 million…
This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street Journal piece to me yesterday…
titled “Car Dealers Recruit Saleswomen at the Mall.” (reg. required) So, I thought I’d take it as a sign and share my perspective:
Last…
When it comes to exporting, you cannot be all things to all customers….
Decide on something. Then stick with it. But how do select a product for export?
What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spott…
Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest…
the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratificati…
This is my first entry at the MarketingProfs Daily Fix. So I’m like the new guy in prison, and that means I need to pick out a few of the heavy hitters and “kick their butt” on my first day, or else I’m going to become their “you know what”….
Of course, I’m not really going to do that today, but…
