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MarketingProfs Daily Fix Blog
A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
A guest post by Paul Prisco of Dog Food Design.
Today’s consumer is quickly adapting to QR codes as smartphone usage explodes. According to Nielsen projections, there will be more smartphones in the United States than basic phones by year’s end. So, you need to start paying attention to QR codes-…
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?
For insight on how one…
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
A guest post by Kathy Rizzo of TeleNet Marketing Solutions.
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 5…
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.Â
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
When it comes to closing new business, generalist marketing firms are at a distinct disadvantage, says Blair Enns, president of business development consultancy, Win Without Pitching. Yet many firms still resist specialization—even though it ultimately would allow them to get off the RFP merry go…
How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”
But isn’t this just code for: “Ya gotta have personality?”
Wa…
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that are recommended by peers, without really knowing…
