Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them green….
Take a look at these recent press releases:
* [Company N…
MarketWire has announced that they will give clients/customers the option of distributing press releases to social media sites like Digg, Newsvine, and other related sites….
My friend B.L. Ochman doesn’t like the idea (at all, in the least, etc).
I’m not so sure. Will the users of those sites j…
There’s only one existential retail question that’s tougher than “debit or credit?”, and that would be…
“Did you find everything that you’re looking for?”
I was at Staples recently, late afternoon, and I was tired. A guy rushed into the store and asked the employee at the cash register, “Can you…
I have a penchant for corporate blog rankings (Top 10 Corporate Blogs, Top 10 CEO Blogs) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO Blog…
…(meaning blogs of C-level Chief Marketing Officers at corporations, Ad/PR age…
I returned from an extended vacation/business trip to find that Tim Allen has landed the job as the new national “spokesdog” of Old Navy, concluding Old Navy’s nationwide search….
The content fetched (sorry) zillions of mutt mugs for Old Navy — but in the end, only Allen conveyed that Old Navy…
One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen Hamilton partner, who taught me that “quality is your best salesperson….”
No matter which professional sector I’ve advised, be it accounting or executive s…
While the only way the rest of us can afford to get around on anymore are dogs and ponies, Shell Oil and a bunch of its friendly top executives are bringing a genuine old-fashioned dog and pony show to 50 towns near you this summer….
Their goal? To convince angry consumers that Big Oil really is…
Emotional detachment makes people cruel. It’s easy to turn people into caricatures when you don’t really know or care about them….
Take Britney Spears. She’s been lampooned by the tabloids, chased down by the paparazzi, and had fingers wagged at her by every so-called child care expert who could…
Any CMO or corporate attorney still fighting against giving up total message control needs to tape this post to their monitor and read it often…
Microsoft’s uber blogger Robert Scoble’s explanation of why he blogs about what is wrong with Microsoft is a gorgeous pean on the value of blogging. …
Wow. We’re already into the fifth season of American Idol, and the show is hotter than ever….
In fact, the entertainment press is stating that the current season’s shows are averaging 30+ million viewers per installment. It does make me wonder if this particular “variety show” has legs for years…
