I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling  them to f*ck off (especially if you do that all at once!) is generally frowned upon.Â
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Archive for the ‘Public Relations’ Category
Thursday, October 18, 2012
Hey, You [Bleeping] [Bleeps]: Cussing From the Podium
When I was younger, I played in bands, and, being somewhat loud-mouthed and extroverted, I tended to be the front man.
One evening while hanging out at a bar where we frequently played, a singer friend of mine gave me some advice regarding my stage act: Stop swearing.
The fact was that, either…
Continue reading "Hey, You [Bleeping] [Bleeps]: Cussing From the Podium"Wednesday, July 25, 2012
Sales Should Report to Marketing
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…
Continue reading "Sales Should Report to Marketing"Wednesday, April 18, 2012
Crowds Versus Communities: What’s the Difference?
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…
Continue reading "Crowds Versus Communities: What’s the Difference?"Wednesday, April 11, 2012
Five Things I Learned Recording Marketing Smarts Live in Seattle
On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…
Continue reading "Five Things I Learned Recording Marketing Smarts Live in Seattle"Wednesday, March 14, 2012
The Transformative Power of Keystone Habits
“Some habits matter more than others,” Charles Duhigg told me during this week’s episode of Marketing Smarts.
Duhigg recently published The Power of Habit, a book that explores the science of habit formation and habit change. While the book begins with a focus on the power of habits in the lives …
Continue reading "The Transformative Power of Keystone Habits"









