I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling  them to f*ck off (especially if you do that all at once!) is generally frowned upon.Â
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Archive for the ‘Public Relations’ Category
Thursday, October 18, 2012
Hey, You [Bleeping] [Bleeps]: Cussing From the Podium
When I was younger, I played in bands, and, being somewhat loud-mouthed and extroverted, I tended to be the front man.
One evening while hanging out at a bar where we frequently played, a singer friend of mine gave me some advice regarding my stage act: Stop swearing.
The fact was that, either…
Wednesday, July 25, 2012
Sales Should Report to Marketing
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…
Thursday, July 12, 2012
Five Ways PR Pros Can Stay Relevant in the Age of Social Media
A guest post by George Wang of Access Communications.
Social media has convinced us that we have to constantly stay on top of what is current. We’ve been trained to check in everywhere we go, to Tumbl ironic news items, and Instagram filter all our photos. But is this all that social media is g…
Wednesday, June 27, 2012
Five Morsels of Marketing Goodness From Smart Marketers Tour: Minneapolis
We’ve been taking the Marketing Smarts podcast around the country and recording episodes before live audiences. (Our next stop is Boston on July 10.) Two weeks ago, in Minneapolis, I had the pleasure of interviewing Pat Schaber of The Lonely Marketer fame and Joe Sorge, president ofÂ…
Monday, April 30, 2012
Why Is Social Media Management Still an Epic Fail? [Infographics]
It’s been more than five years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics.
Here we are, almost halfway through 2012, and after a review of some of the leading social media “management,” “monitori…
Wednesday, April 18, 2012
Crowds Versus Communities: What’s the Difference?
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…
Wednesday, April 11, 2012
Five Things I Learned Recording Marketing Smarts Live in Seattle
On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…
Wednesday, March 14, 2012
The Transformative Power of Keystone Habits
“Some habits matter more than others,” Charles Duhigg told me during this week’s episode of Marketing Smarts.
Duhigg recently published The Power of Habit, a book that explores the science of habit formation and habit change. While the book begins with a focus on the power of habits in the lives …
Wednesday, February 22, 2012
Five Things You Can Learn From Glock
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…
