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MarketingProfs Daily Fix Blog
Whenever I find a cool item or get good service from someone, I usually blog or tweet about it. I enjoy sharing flotsam like that, and I can do it quickly and easily with Twitter, Posterous, or Facebook.
I had an unusual experience worth sharing a few weeks ago, but this was no mere flotsam—thi…
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
Lists work. But in a world where the lists of things to get done is always growing, do we really need another five things to improve our marketing? Or another three tricks to drive ROI on email blasts? The short answer is no—but I’m going to give you my list anyway. Enjoy!
Tip #1: Use visibl…
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA team in baseball.) Curious about the marketing…
Wall Street analysts and traders have a new weapon at their disposal: news analytics. In an effort to keep up with the deluge of news, events and alerts, some investment firms are turning to machines to read and score news for sentiment and word counts. This information is then inserted into trading…
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and …
