Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition.
Something that is relevant to all your customers is how they compensate you for your products or services. Add…
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give them an edge again.
The brewer apparently saw …
In this episode of Marketing Obsessions with Kevin Lee, Danskin’s Laura Santos shares her insights on leveraging online and offline channels to turn your customers into a true community, based on Danskin’s experience with the Danskin Triathlon Series.
Key takeaways:
Start with a strong under…
In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of “Facebook Marketing for Dummies,” shares his vision for the rise of what he calls “inbound marketing.”The concept: Marketers are offering more published content across more channels…
With the exception of the keynote, event planners increasingly want speakers whose presentation involves some audience interaction. So says Traci Browne, president of trade show marketing firm Red Cedar Publicity and Marketing. Browne books speakers for a number of organizations, including the…
The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack derives from…
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, surely that makes you happy. However, how does boa…
Foursquare.com seems to be this year’s answer to “what will be the next Twitter” and it’s only January. Foursquare, if you aren’t familiar with it, is a location-based social network where users “check in” wherever they might be.
Whoever has checked into a specific location the mo…
Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
