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MarketingProfs Daily Fix Blog
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
A guest post by Tara Hornor of PrintPlace.com.
Even though so much of marketing is done online now, the traditional 2.5”x3” business cards are still as significant as they have ever been. This tiny billboard that represents your business will stay in the hands of your potential customers for …
The inevitable comparisons between golfers have begun: Rory McIlroy vs. Tiger Woods. The style of play. The statistics. The fact both won major tournaments in their salad days: McIlroy’s recent U.S. Open win at the ripe old age of 22 and Tiger Woods’s first Masters Tournament at age 21.
Both …
Guy Kawasaki made me do it. In a recent PRO seminar, The Art of Enchantment, Guy recommended that folks watch singer Justin Bieber’s flick, “Never Say Never,” to see a marketing machine in motion.
Guy piqued my interest, which made me add the movie to my Netflix queue, which made my family learn …
Even as hiring is showing a slight increase, it’s not easy for new grads. The job market, especially in the PR and marketing fields, is still flooded with last year’s graduates.
The job search should really begin while a student is still in school by building a resume of work experience from int…
Recently, I caught up with Ann Handley, chief content officer at MarketingProfs and co-author of “Content Rules,” on the last leg of her book tour and asked her a few questions about what it’s really like to be on a book tour.
In case the gritty realism of the video (ahem, read: “the clanging…
If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Brands by Bieber” got me thinking.
It seems the…
A guest post by Duncan Heath of Extreme Sports Trader.
The “Pay with a Tweet” marketing model is a relatively recent, but highly effective, form of viral marketing that revolves around the concept of paying for a product or service with a social mention. As the name suggests, it started on Twitte…
Not every presentation is chock full of interesting content. Sometimes, the subject matter is either too technical, hard to comprehend, or just of passing interest to your audience. And though one solution might be to not present such content in the first place, in other instances, the “show must…
