A recent Wall Street Journal article, “A Taste for Hotter, Mintier, Fruitier” points to a growing trend among American consumers. Food companies that are looking for ways to appeal to changing consumer tastes have hit on a winning idea: bolder, more intense flavor profiles. They’re going into…
Archive for the ‘Product and Services Marketing’ Category
Wednesday, June 30, 2010
Companies Add Zest and Spice to Product Lines
Continue reading "Companies Add Zest and Spice to Product Lines"
Thursday, April 15, 2010
Vortex in a Bottle
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give them an edge again.
The brewer apparently saw …
Friday, April 9, 2010
Handing Customers the Keys to Your Factory
How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
Wednesday, March 17, 2010
A Bill of Rights for Vendors and Consultants
If you are a marketing vendor, agency rep, or consultant, here’s a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.
Vendors and Consultants Bill of Rights
When we take the time to pr…
Tuesday, March 9, 2010
Home Sweet Home Brands
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New …
Friday, March 5, 2010
Whatever Happened to Standing Behind Your Products and Services?
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seems like more and more retail outlets are getting wi…
Monday, February 15, 2010
So What?
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, surely that makes you happy. However, how does boa…
Monday, February 8, 2010
Guest Post: The 4 Pillars Of B2B Marketing-The Lifecycle Of a B2B Campaign
By Achim Klor
SterlingKlor Communications
I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion. Paul argues the 4 P’s are primarily a B2C mix. The 4…
Wednesday, January 27, 2010
Big CPG Players: Going On Offense In 2010?
A recent Advertising Age article caught my eye and I think it’s important. The gist: key consumer packaged goods manufacturers are promising to roll out innovative new products in 2010 after a major slow-down in 2009 due to the rocky economy.
The article: “Package-Good Players Plan New-Produc…
Thursday, October 15, 2009
Marketing Lessons Learned From Micro-Finance In India
Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a…
