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Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.
A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have cond…
As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile.
Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn…
When I first started reading Brandscaping by Andrew Davis (in preparation for this week’s episode of Marketing Smarts), my initial reaction was, “Oh, come on!”
Why was I so incredulous? Because, at first, I thought Davis was proposing something preposterous.
In Chapter One of Brandscaping, And…
In an article entitled “The New-Boy Network,” Malcolm Gladwell describes research conducted at Harvard by Nalini Ambady and Robert Rosenthal that demonstrated the surprising power of first impressions.
While trying to establish the importance of non-verbal elements—specifically, the teacher’s a…
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?
Those ques…
A guest post by Gregg S. Lipman of CBX.
Tweens are a complicated bunch—as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 14 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sale…
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
A guest post by Kalen Smith of MoneyFile.net.
Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding strategies will be effective if used long-term. But the way you price your products affects your bra…
Working with licensed toy and entertainment properties is heady stuff. It’s important to know how to leverage a licensed brand fully. Playfulness and whimsy can be brought out and ownable visual creative achieved and standardized in a style guide to drive consumer demand if deftly executed.
The…
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