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MarketingProfs Daily Fix Blog
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
A guest post by Kalen Smith of MoneyFile.net.
Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding strategies will be effective if used long-term. But the way you price your products affects your bra…
Working with licensed toy and entertainment properties is heady stuff. It’s important to know how to leverage a licensed brand fully. Playfulness and whimsy can be brought out and ownable visual creative achieved and standardized in a style guide to drive consumer demand if deftly executed.
The…
Did Groupon miss out on a glorious opportunity a few months ago to become billionaires and worry about what was coming next to someone else? OK, so that’s probably a bit of a dramatic statement to make so early into the social couponing game, but with the introduction this week of Facebook Deals, it…
Being an impassioned marketer is a good thing—except when it clouds your judgment about making marketing decisions. From time to time, we can get caught up into thinking that what we like or don’t like is best for the product. Most times, we need to heed the call of our customers.
This has …
A guest post by Duncan Heath of Extreme Sports Trader.
The “Pay with a Tweet” marketing model is a relatively recent, but highly effective, form of viral marketing that revolves around the concept of paying for a product or service with a social mention. As the name suggests, it started on Twitte…
As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that are recommended by peers, without really knowing…
Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers, enlighten them!
Educating customers about issues that …
Some years ago, I was listening to a taped presentation by an educator, who was advocating the rather unconventional notion that we should adapt our teaching style to the child’s learning style.
She summed up her approach by asking this rather simple, but profound question: “What’s the po…
