At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Archive for the ‘Product and Services Management’ Category
Tuesday, September 7, 2010
Even Good Marketers Make Dumb Mistakes
Continue reading "Even Good Marketers Make Dumb Mistakes"
Wednesday, June 23, 2010
Features or Feelings: What’s Selling the iPhone 4?
The new iPhone 4 has debuted to the usual fanfare Apple’s hot new high tech products receive from the press and consumers around the globe.
What’s new about the iPhone 4? It offers a slimmer design. High-resolution screen. HD video-recording/editing. 5 megapixel camera with 5x digital zoom an…
Thursday, April 29, 2010
Is McDonald’s a Bad Egg or Good Egg?
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast selections.
The U.S. Humane Society asked McDonald’s to take 5% of its egg-laying hens out of …
Monday, April 5, 2010
Secret to ‘Breakthrough’ Customer Service?
So much is written about poor customer service, it seems it’s epidemic. We routinely blare and blog about our bad experiences with family, and friends. Businesses lose sales and customer loyalty because of it. Their brand reputations are tarnished. And consumers remain blasé about most brands in…
Whatever Happened to Standing Behind Your Products and Services?
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seems like more and more retail outlets are getting wi…
Monday, February 8, 2010
Guest Post: The 4 Pillars Of B2B Marketing-The Lifecycle Of a B2B Campaign
By Achim Klor
SterlingKlor Communications
I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion. Paul argues the 4 P’s are primarily a B2C mix. The 4…
Wednesday, January 27, 2010
Big CPG Players: Going On Offense In 2010?
A recent Advertising Age article caught my eye and I think it’s important. The gist: key consumer packaged goods manufacturers are promising to roll out innovative new products in 2010 after a major slow-down in 2009 due to the rocky economy.
The article: “Package-Good Players Plan New-Produc…
Tuesday, November 11, 2008
Social Network Analysis: Hype or Help?
Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…
Pursuit of the Authentic: Hollywood Style
In a day and age of rapid commoditization and “me-too” products and services, it’s good to see the pursuit of the authentic product and/or service is alive and well–even in Hollywood.
In a previous blog post, “Pursuit of the Authentic”, I noted that people are hungry for the authentic and…
Thursday, March 29, 2007
The Forgotten ‘P’ Makes a Comeback
As marketers we’ve been raised on the 4 Ps, and in fact some authors have suggested new Ps. Of the traditional 4 Ps most marketers are consumed with “Promotion” and “Product,” and fewer yet focus on “Place.”
However, it seems “Price” gets the short end of the stick time and again. Those days are…
