From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer…
Archive for the ‘Product and Services Management’ Category
Tuesday, May 31, 2011
Transparency: Do You REALLY Want to Know What’s In There?
Continue reading "Transparency: Do You REALLY Want to Know What’s In There?"
Monday, May 9, 2011
Build a Better Customer Experience (& Build More Business)
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
Wednesday, April 27, 2011
Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…
Thursday, March 10, 2011
Home Sweet Home: Businesses Bringing Production Back to the U.S.A.
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
Friday, March 4, 2011
Your Vendor-Client Relationship: Is It a Love Match?
As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that are recommended by peers, without really knowing…
Friday, January 7, 2011
3 Rules for Rule-Breaking Products
There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how hard it is to shake the perception that your…
Wednesday, December 1, 2010
Natural Packaging for Natural Juice
Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
Friday, November 5, 2010
Christmas Blend as an Instant Coffee: Good Idea or Bad?
“No self-respectin’ Southerner uses instant grits. I take pride in my grits.”
This line from the 1992 movie “My Cousin Vinny” stated by someone claiming to be an eyewitness to a crime provided the slick, New York, first-time lawyer a clue to the innocence of his clients.
More so, it truly and…
Tuesday, September 7, 2010
Even Good Marketers Make Dumb Mistakes
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Wednesday, June 23, 2010
Features or Feelings: What’s Selling the iPhone 4?
The new iPhone 4 has debuted to the usual fanfare Apple’s hot new high tech products receive from the press and consumers around the globe.
What’s new about the iPhone 4? It offers a slimmer design. High-resolution screen. HD video-recording/editing. 5 megapixel camera with 5x digital zoom an…
