Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…
What does your company do with excess inventory—liquidate, dispose, or donate? Well, did you know that donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need? So says a new study conducted by the School of Public &…
From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer…
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that are recommended by peers, without really knowing…
There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how hard it is to shake the perception that your…
Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
“No self-respectin’ Southerner uses instant grits. I take pride in my grits.”
This line from the 1992 movie “My Cousin Vinny” stated by someone claiming to be an eyewitness to a crime provided the slick, New York, first-time lawyer a clue to the innocence of his clients.
More so, it truly and…
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
