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MarketingProfs Daily Fix Blog
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on “price” as a way to immediately improve top line revenues and profitability.
Dynamic pricing, or pricing based on supply and demand, seasonality, or other events is po…
The fourth marketing P, pricing, strikes again at the ballpark. The Los Angeles Dodgers, according to a recent WSJ article, are trying a different tack in selling the worst seats in the stadium–giving away free food. Tickets in the boonies that once cost $6-8 dollars now sell for $40 or more,…
As marketers we’ve been raised on the 4 Ps, and in fact some authors have suggested new Ps. Of the traditional 4 Ps most marketers are consumed with “Promotion” and “Product,” and fewer yet focus on “Place.”
However, it seems “Price” gets the short end of the stick time and again. Those days are…
The Massachusetts Institute of Technology is spearheading a movement of major universities to put online lecture notes, coursework and required readings for MBA courses and other classes on the internet–for no charge! Why would prestigious universities consider giving away some of their…
A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves’ teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh’s seafood soup sells for $30 a quart. What gives and what do all these examples have in common…?
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The buzz today among marketers, brand developers and those who love coffee circles around the announcement that Starbucks raised its drink prices by a nickel, its first price increase in two years….
So what’s the big deal?
Starbucks built its reputation on brand image, the Third Place Experience…
The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the Web….
When the recently-leaked 20 million America Online search queries were analyzed, it was found that a great deal of people wanted free sex, free pictures or free m…
