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MarketingProfs Daily Fix Blog
This year, for the first time ever, Amazon sold more electronic books than printed ones. And Kindle e-readers are flying off the shelves, and one article suggests Barnes and Noble’s saving grace will be its Nook reader.
What gives with this sudden transition to e-books? What are the implicati…
A guest post by Kalen Smith of MoneyFile.net.
Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding strategies will be effective if used long-term. But the way you price your products affects your bra…
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the brand in the long run.
This week, I received a…
Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer experience and boost sales. Increasing sales by reducing…
Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s latest research in an article called “Consumers See L…
Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a…
Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve…
Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you’ll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your home.
The trend towards variable pricing is becoming more pr…
