Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Archive for the ‘Planning and Measurement’ Category
Friday, December 21, 2012
Wednesday, June 20, 2012
In Lee Odden’s new book, Optimize, Odden suggests that companies need to have an “adaptable approach” to content and online marketing.
During this week’s episode of Marketing Smarts I asked Odden what he meant by that comment. Here’s what he told me. (If you want to know what he said when Ann H…Continue reading "Five Tips for Developing an Adaptable Approach to Online Marketing"
Friday, February 24, 2012
Need some inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we’re giving away a free holiday campaign planner, courtesy of GetResponse.
The colorful holiday campaign planner outlines holidays and seasons in the 2012 year—all at a glance—so you can …Continue reading "Free Friday: A Free Holiday Campaign Planner for You"
Tuesday, November 8, 2011
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"
Tuesday, August 2, 2011
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …Continue reading "Invite Customers to a Never-Ending Talk at the Kitchen Table"
Friday, May 6, 2011
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…Continue reading "3 Ways to Ditch the “And” in “Sales and Marketing”"
Friday, October 1, 2010
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…Continue reading "5 Things to Know Before Buying Marketing Automation"