Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…
Archive for the ‘Planning and Measurement’ Category
Friday, December 21, 2012
Three Lessons For-Profits Can Learn From Nonprofits
Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Wednesday, June 20, 2012
Five Tips for Developing an Adaptable Approach to Online Marketing
In Lee Odden’s new book, Optimize, Odden suggests that companies need to have an “adaptable approach” to content and online marketing.
During this week’s episode of Marketing Smarts I asked Odden what he meant by that comment. Here’s what he told me. (If you want to know what he said when Ann H…
Friday, February 24, 2012
Free Friday: A Free Holiday Campaign Planner for You
Need some inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we’re giving away a free holiday campaign planner, courtesy of GetResponse.
The colorful holiday campaign planner outlines holidays and seasons in the 2012 year—all at a glance—so you can …
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Tuesday, August 16, 2011
7 Back-to-School Must-Reads for the Business Bookworm
September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to share them with you in hopes that you’ll find them…
Tuesday, August 2, 2011
Invite Customers to a Never-Ending Talk at the Kitchen Table
A guest post by Andrew Reid of Vision Critical.
When market researchers want to find out what customers think, they do everything—except ask them directly. Face to face. Or even Facebook to Facebook.
For decades, market researchers have surveyed customers anonymously by using methods that …
Friday, May 6, 2011
3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Get Clients in 2011: A Simple Marketing Plan
Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting time for a goal-driver planner!
If you’re…
Monday, November 8, 2010
An Open Letter to B2B Sales
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Friday, October 1, 2010
5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
