Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Archive for the ‘Non-Profit’ Category
Friday, December 21, 2012
Wednesday, July 6, 2011
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"
Monday, February 7, 2011
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…Continue reading "How Far Should Charities Go to Protect Their Brands?"
Thursday, November 11, 2010
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …Continue reading "Men Have a Heart for Cause Marketing"
Thursday, May 27, 2010
It started because of a food craving. Jennie Dundas and Alexis Miesen didn’t know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don’t when they have a major hankering. They opened up their own shop, Blue Marble.
But somewhere among the scoops of award-winn…Continue reading "Sweet Dreams Are Made of This: Ice Cream in Rwanda"