Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…
Archive for the ‘Non-Profit’ Category
Friday, December 21, 2012
Three Lessons For-Profits Can Learn From Nonprofits
Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Tuesday, February 14, 2012
Sharing Is Caring: The Case for Business Philanthropy
What does your company do with excess inventory—liquidate, dispose, or donate? Well, did you know that donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need? So says a new study conducted by the School of Public &…
Wednesday, November 16, 2011
Marketing Smarts Podcast: Saving NonProfits From Zombie Ideas!
People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of Marketing Smarts.
An idea zombie is an idea which has died but liv…
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Friday, April 1, 2011
Ya Gotta Have Personality
How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”
But isn’t this just code for: “Ya gotta have personality?”
Wa…
Monday, February 7, 2011
How Far Should Charities Go to Protect Their Brands?
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
Thursday, November 11, 2010
Men Have a Heart for Cause Marketing
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …
Tuesday, June 22, 2010
Corporations Still Care: Does Your Brand Support Causes, Too?
The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of the largest companies increased their contributions…
Monday, June 7, 2010
Listen Up! Radio Media Directors Consider PSAs Very Important
Remember radio? The listening device in all our cars and trucks? With all the focus on Internet-related topics, let’s talk about one of the oldest communications channels of the 20th and 21st centuries. The recently released National Media Survey of Radio Community Service Directors indicates that…
Thursday, May 27, 2010
Sweet Dreams Are Made of This: Ice Cream in Rwanda
It started because of a food craving. Jennie Dundas and Alexis Miesen didn’t know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don’t when they have a major hankering. They opened up their own shop, Blue Marble.
But somewhere among the scoops of award-winn…
