(MediaBuyerPlanner) CW confirmed yesterday that it has increased its national coverage to over 83 percent of the nation, as the network enters into long-term affiliation contracts with three Clear Channel Television stations in Cincinnati, Ohio (the 34th largest market), Salt Lake City, Utah (36th),…
Archive for the ‘News’ Category
Thursday, April 20, 2006
CW Signs Clear Channel TV Affiliates
Continue reading "CW Signs Clear Channel TV Affiliates"
CMP Bows New IT Database Marketing Solutions and Sales Development Suite
(MediaBuyerPlanner) At the Direct Marketing to Business Conference yesterday in Orlando, CMP Media unveiled its new suite of database marketing solutions and sales lead development, BtoB writes.
The suite capitalizes on the reach provided by the 18 million records – spanning the technology market,…
Aegis Brings Posterscope to U.S.
(MediaBuyerPlanner) Aegis announced today the launch of Posterscope USA, bringing to the U.S. market a global brand in out-of-home communications, Posterscope Worldwide. The growth of the out-of-home medium is now one of the fastest in the U.S., and it is growing across all major markets, according…
Canada Ad Spending up in Radio, Print, Outdoor
(MediaBuyerPlanner) In Canada, newspapers, radio stations and out-of-home reported stronger gains in ad revenue than television in 2005, writes the Toronto Star. And, as in the U.S., out-of-home advertising was a top performing sector, showing a 13.6 percent increase over 2004, according to Nielsen…
‘Billboard’ Launches Spanish-Language Magazine
(MediaBuyerPlanner) Billboard and 13th Floor Television have collaborated to launch Billboard Latino magazine, a Spanish-language publication meant to complement the efforts of the Billboard Latino TV show which airs weekly throughout the U.S. on the Azteca America network.
Billboard Latino magaz…
History Channel Upfront: Offers Lost Worlds, Engineering An Empire; Web Site to Relaunch
(MediaBuyerPlanner) At its upfront presentation in New York, The History Channel debuted a lineup of specials and new series and said it would relaunch its website, adding more exclusive video content and features including downloads for mobile platforms and podcasts, Mediaweek writes.
The new ser…
