MediaBuyerPlanner: In-game ad firm Massive Inc. has scored deals to sell ad inventory in Activision’s record-setting game Guitar Hero III: Legends of Rock.
Massive also secured a deal to sell ads in skateboarding-themed title Tony Hawk Proving Ground, writes Mediaweek.
Guitar Hero III went on sale…
Archive for the ‘News’ Category
Wednesday, November 14, 2007
Massive Serves Ads in ‘Guitar Hero III,’ New Tony Hawk Title
ABC Approves Changes to Circulation Reports
MediaBuyerPlanner: Based on the recommendations by a committee consisting of publishers and advertising executives, the Audit Bureau of Circulations will change the way newspaper circulation is counted.
The changes are meant to provide marketers with more useful information, according to the ABC.
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Via Digg, WSJ Content Enjoys First Wave of Liberation
MarketingVOX: WSJ.com is now including Digg buttons sitewide, giving people free access to Digg-submitted news.Digg is among the major online players that disseminate users’ interpretations of important news. Digg buttons began appearing last night.
The Journal currently enjoys one million online …
WebTrends Adds Analytics to Email Campaigns via Silverpop
MarketingVOX: Analytics firm WebTrends is partnering with email marketer Silverpop to integrate quantitative tracking into email campaigns, reports DM News.
The pairing will allow marketers to track web visitors and schedule emails based on user behavior.
Silverpop is part of the WebTrends Open Ex…
Most Companies Would Switch Mobile Operators for Device Management Help
MarketingVOX: Faced with a growing mobile workforce, a range of feature-rich phones, and demand for enterprise application mobility, CIOs are looking to mobile operator partners to help manage mobile devices, just as other IT assets are managed, writes MarketingCharts.
45 percent of CIOs from top …
Google Optimistic About In-Game Ads, Dabbles Lightly with AdSense
MarketingVOX: A Google executive predicts in-game ads will be a $1 billion business by 2010, reports GamesIndustry.
The statement comes from Bernie Stolar, head of Google’s AdSense for Games division. Stolar says Google has been in talks with “every major publisher,” presumably about including Goo…
Publicis Builds Full-Service Agency via MediaVest, Burnett, Digitas Services
MarketingVOX: The fossils are moving.
Publicis Groupe has announced plans to create a full-service agency called the Insight Factory, combining the services of Leo Burnett, Starcom MediaVest and Digitas.
The move responds to clients like Proctor & Gamble and Samsung, which need a single point of c…
M:Metrics Launches Mobile AdTracker
MarketingVOX: Today M:Metrics debuts a new service tracks ad display on mobile sites, or on the devices themselves.
M:AdTracker will be deployed on 120 mobile portals and websites, including those from ESPN and other high-level publishers, as well as a few lower-tier ones.
The software measures ad…
European Commission Puts Hold on Google-DoubleClick Deal
MarketingVOX: As expected, the European Commission has opened an in-depth investigation on Google’s $3.1 billion acquisition of Doubleclick, giving itself until April 2, ‘08 to explore whether the acquisition would seriously impede competition in Europe.
The announcement was made after a phase one…
UN Conference Debates Digital Divide
MarketingVOX: With the internet population reaching the milestone of one billion users, the UN’s annual Internet Governance Forum – taking place in Rio de Janeiro, Brazil – is tackling how best to get the rest of the world’s population online.
Given that the next billion users will likely be poore…
