MediaBuyerPlanner: An increasing number among the most powerful and influential segment of online consumers – those who shape perceptions of brands, products and services – are concerned that “advocates for hire” leave biased opinions on consumer websites, according to a new study by WPP Group’s B…
Archive for the ‘News’ Category
Thursday, October 25, 2007
‘e-fluentials’ Grow Cynical about For-Hire Voices on Consumer-Opinion Websites
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CBS Radio Restructures, Hires New Head of Sales
MediaBuyerPlanner: CBS Radio president and CEO Dan Mason has announced a major restructuring of executive management that will leave him with direct control over CBS Radio stations in 10 major markets.
Regional management positions were eliminated in Boston, Chicago, Dallas, Detroit, Houston, Los …
Surprise! Yahoo CMO Dunaway to Join Nintendo in November
MarketingVOX: Former Yahoo CMO Cammie Dunaway came through with her promise to announce where she’ll be headed next after she leaves Yahoo Nov. 1.
Dunaway will join Nintendo as evp of sales and marketing effective Nov. 5, according to AdWeek. She spent four years at Yahoo, and put in another 13 at…
Microsoft Drops $240 Million for 1.6% of Facebook
MarketingVOX: After a long talk and a presumably large number of clammy handshakes all around, Microsoft has agreed to invest $240 million into Facebook for a 1.6 percent stake in the company.
This values the social networking site at $15 billion, $5 billion higher than previous estimates.
The sea…
Amazon to Investors: We’re Doing Great, Thanks
MarketingVOX: Amazon issued a statement to investors, saying its retail growth has been strong, and Q4 is expected to be better than last year, reports The Financial Times.
Sales for Q3 were up 41 percent over the previous period, largely helped by the release of the last Harry Potter book, which …
Google Hammers PageRank of Link Sellers, Other Violators
MarketingVOX: Google appears to have updated its PageRank calculations in such a way to penalize sites that sell links or link heavily within its own networks, reports Forbes.
When webmasters for sites including TechCrunch, Engadget, Washingtonpost.com and others woke up Thursday morning, they fou…
Google Stoic After Facebook Loss; May Find Partner for Wireless Bid
MarketingVOX: Google is reportedly taking its loss of Facebook’s advertising inventory to Microsoft with a grain of salt.
The search and ad giant is moving deftly onto other ventures, including its potential bid on available wireless spectrum, reports Agence France-Presse.
Google CEO Eric Schmidt …
iPhone, U-Verse Make Historic Q3 Growth for AT&T
MarketingVOX: Thanks to exclusive rights to the iPhone and “terrific progress” with the U-Verse high speed service, AT&T revenues have nearly doubled in the third quarter to $30.1 billion, up from $15.6 billion a year ago.
Mobile Inroads
In Q3, AT&T gained 2 million mobile customers, bringing tota…
Nintendo Profits Double with Strong Wii Sales
MarketingVOX: Nintendo profits have more than doubled in the past six months ending Sept. 30, from 54.35 billion yen (over $476 million) to 132.42 billion yen ($1.16 billion).
Spurned on by the ever-popular Wii console and DS handheld, sales have jumped from 298.82 billion yen to 694.80 billion ye…
Gmail Releases Email-Synching IMAP Support
MarketingVOX: Google has again “upped the ante” in the free webmail game by offering free IMAP access for Gmail accounts.
Unlike POP access*, which Gmail has offered for some time now, IMAP syncs Gmail automatically with any and all email programs. This means changes made in one email will be refl…
