MarketingVOX: In the fifties, radio deejays were the heroes — or villains — that “made” pop artists.
That tradition might return if IndieSolo, a new site for independent artists, becomes successful.
Unlike social music sites that feature an undiscriminating sea of bands, independent ar…
Archive for the ‘News’ Category
Thursday, November 15, 2007
New Indie Music Site Features One Act a Day
Gas Price Hikes, Credit Crunch Hurt Consumer Confidence
MarketingVOX: US consumer confidence reached its lowest level in more than two years amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, w…
Oracle Launches Enterprise Web 2.0 Sites
MarketingVOX: Oracle has unveiled a host of Web 2.0 tools for customers and employees at this year’s Oracle OpenWorld conference in San Francisco.
The star of the offerings was Oracle Mix, a social networking site for customers with idea voting, groups, user profiles, and Q&A capabilities.
The com…
Postini Debuts Contextual Email Security; New Media May Be Next
MarketingVOX: Postini, a Google property, has updated its services to include automatic content-based encryption of sensitive emails.
Senior Product Manager Adam Swidler of Google also divulged intentions to expand Postini’s compliance and security services to blogs, instant messages and wikis, ac…
Language Of Sustainability Exploited By Marketers
MarketingVOX: Some marketers see an opportunity to exploit the language of sustainability by exaggerating consumer benefits and building misconceptions, writes Chairman-CEO Larry Light of Arcature, for Advertising Age.
Light points to the use of “Fresh” in food marketing as an example:
“We know t…
Quick to the Draw, Holland Mark Buys TPG
connectivity leading to disconnectivityA mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston.
In the late ’90s, Holland Mark was numbered among the largest independent agencies east of Texas.
TPG will …
CBS Hotspots 20 NYC Blocks; Citi, Salesgenie Sponsor
MediaBuyerPlanner: CBS Outdoor and CBS Interactive have partnered for an ambitious Wi-Fi project that will allow advertisers to reach midtown Manhattanites and visitors on a large scale.
Midtowners are receiving the gift of free Wi-Fi for six months, as CBS rolls out the CBS Mobile Zone across mor…
Murdoch to NY Times: ‘Let the War Begin’
MediaBuyerPlanner: Rupert Murdoch has plans to push the Wall Street Journal farther into the fields of politics, culture and national affairs, areas long-dominated by The New York Times.
It is clear he plans to go to war against the Grey Lady, writes Newsweek.
Earlier this week, Murdoch admitted t…
Diamond Emerald Nuts Skips Super Bowl
MediaBuyerPlanner: After three years of Super Bowl advertising, Diamond Emerald Nuts plans to forego ads during the big game, and instead do events around the game.
The Oct. 30 death of spokesman Robert Goulet had nothing to do with the decision, the company says (via Brandweek).
The brand is just…
Pearson: Murdoch-Controlled Dow Jones Opens Opportunity for ‘Financial Times’
MediaBuyerPlanner: With Dow Jones now controlled by Rupert Murdoch and his News Corp., Pearson’s Financial Times may be threatened in Europe, said Pearson finance director Robin Freestone, during a Morgan Stanley Media, Telecoms and Technology conference.
On the other hand, it could prove an…
