MediaBuyerPlanner: XM is helping early holiday shoppers get in the mood by kicking off its suite of dedicated holiday music channels today.
The satcaster is launching a new contemporary holiday hits channel, Holly (XM 103), today, the company announced. Additional channels will launch later in the…
Archive for the ‘News’ Category
Thursday, November 1, 2007
XM Airs New All-Christmas Format, ‘Holly’
Magna: TV Viewing up 1 Percent with Live-Plus-7-Day Ratings
MediaBuyerPlanner: Though industry chatter has had it that television viewing is down – and certainly live program ratings do show that the five broadcast networks have slipped a huge 11 percent in 18-49 ratings – that is far from the whole picture.
Live-plus-seven-day ratings are actually up, say…
Burt’s Bees Bought by Clorox Company
MediaBuyerPlanner: The Clorox Company says it will acquire Burt?s Bees for $950 million.
Clorox says the acquisition fits its Centennial Strategy to pursue growth in areas aligned with consumer megatrends, writes Environmental Leader.
Clorox isn’t the only company following the trend. In the past,…
Audit Bureau of Circ. Releases Total Audience Report Monday
MediaBuyerPlanner: Newspaper single copy sales – a barometer of paid circulation – are expected to show a 5 percent decrease when the Audit Bureau of Circulations releases its FAS-FAX numbers on Monday for the six-month period ending with September.
Daily circulation for the more than 700 daily ne…
‘Hollywood Reporter’ Launches East Coast Edition
MediaBuyerPlanner: Tomorrow The Hollywood Reporter will launch The Hollywood Reporter: Premier Edition, a new day and date edition of the publication with daily morning delivery to subscribers in New York and key cities across the East Coast.
As a result of this move to regional printing, the Prem…
‘Newsweek’ Brings New CEO Onboard
MediaBuyerPlanner: Newsweek has snared Viacom veteran Thomas Ascheim to be CEO. Ascheim is credited with having created and launched the successful Noggin on Nickelodeon Digital Television Networks, and most recently has served as general manager of Nickelodeon Television.
He will come aboard in J…
Strike between Writers, Producers Possible as Early as Tonight
MediaBuyerPlanner: When talks between the Writers Guild of America and the Alliance of Motion Picture and Television Producers ended late last night, there was still no resolution about residual payments pertaining to DVD sales and newer media such as internet downloads.
A strike of Hollywood writ…
FeedBurner (Finally) Begins Integration with AdSense
MarketingVOX: FeedBurner has begun the integration of its advertising offerings with those of parent Google, according to FeedBurner’s Burning Questions blog.
The new feature turns FeedBurner’s “Site Ads” option into a vendor for Google AdSense units. FeedBurner publishers – even those not current…
Hulu Nixes Pre-Roll Ads, Matches Ad Length to Content Length
MarketingVOX: If you’ve been among the lucky few to preview Hulu, you’ve probably noticed a startling lack of 30-second spots.
Eschewing the :30 dinosaur from the days of broadcast television, Hulu sports a variety of ad formats meant to add advertiser value but also prevent the viewer from leavin…
Microsoft’s Analytics, Codenamed ‘Gatineau’, Prepares for Take-Off
MarketingVOX: Microsoft has begun beta testing on its own free analytics offering, reports ClickZ.
Dubbed Project Gatineau, the service allows adCenter advertisers to analyze how visitors got to their site and what their behavior is like once there.
Advertisers can view which campaigns were most e…
