MediaBuyerPlanner: Greater Media will purchase Lincoln Financial Group’s News/Talk simulcast WBT-AM & FM and Talk/AC WLKN Charlotte for $100 million in cash, writes Radio Ink.
WLKN is the flagship for the nationally syndicated Bob and Sheri Show.
Greater Media president/CEO Peter Smyth points …
Archive for the ‘News’ Category
Monday, November 12, 2007
Greater Media Purchases Two Charlotte Stations
PPM Not Friendly to Minority Stations in New York
MediaBuyerPlanner: New York’s WPAT 93.1, a Spanish-language adult contemporary radio station, was ranked No. 7 in Arbitron’s summer ratings, but plummeted to No. 19 in October when measured using the PPM. Sister station WSKQ 97.9 also dropped, from No. 4 to No. 7.
Other stations geared toward mino…
Akamai, Clickability Partner to Improve Newspaper Website Experience
MarketingVOX: Web CMS Clickability, and online content and applications provider Akamai, today announced a strategic liaison.
StarTribune.com, the website for Minnesota’s largest newspaper publisher, will serve as a major collaborating point. The firm is part of Clickability’s corporate publishers…
News Corp. to Cut Teeth on Social Ad Network
MarketingVOX: In terms of trend-chasing, proprietary ad networks may be the new social networking vogue.
Like MySpace, Facebook, Google and a coalition of print firms, News Corp. is working on building its own ad network with social networking influences, reports Mashable.
The network will likely …
Sprint Ends WiMax Pact with Clearwire, Xohm Future Uncertain
MarketingVOX: Sprint Nextel has ended its WiMax partnership with Clearwire, signaling a review of the project’s future and sending Clearwire stock into a tailspin.
Sprint said it would scale back its original commitment to spend $5 billion the next-gen wireless network by the end of 2010, reports …
To Reach Frat Boys, Tide Launches Anti-Laundry Brand
MarketingVOX: After attempting to launch a gen y-geared web series that has faced fast opposition, P&G’s Tide is back with another college campaign.
Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite.
T…
Triton to Bring Radio Ads to Online Channels
MarketingVOX: Last week Triton Media Group acquired Excelsior Radio Networks, with plans to extend the reach of ads on Excelsior’s programming online.
Triton’s goal is to recreate the radio network ad buying procedure with online channels. Excelsior’s programming inventory brings the company close…
Online Ads Lack Emotional Pull of Print Counterparts, Say Advertisers
MarketingVOX: In the face of falling paid subscription numbers, publishers are looking for ways to sell advertisers “total audience” figures, no matter where or how they consume that content, reports Advertising Age.
Publishers are attracted to so-called “total audience” measurements since it is a…
‘New’ PayPerPost Network Connects Bloggers with Advertisers
MarketingVOX: Slated for January ‘08, PayPerPost is launching a social network that pairs bloggers with potential advertisers.
Called SocialSpark, the site will offer its 85,000 bloggers and 11,000 advertisers the ability to create a profile. Advertisers can browse blogger profiles to get a feel f…
Mobility Solutions Not a High Priority for Enterprises
MarketingVOX: Growth in the enterprise mobility market has been slower than anticipated. And though there are many planned investments across surveyed regions and industries, the market is beginning to saturate in some geographic regions, according to a new report by Datamonitor, writes MarketingC…
