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MarketingProfs Daily Fix Blog
Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?
Is it because more people understand affiliate marketing—and have experi…
It emerged yesterday from Hitwise that Groupon’s website traffic has declined by nearly 50% in recent months. So, what now for the voucher site, which was touted as a multibillion dollar takeover target just this summer?
We discussed a couple of months ago that Groupon missed a huge opportunity n…
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
Ad:Tech is a global digital marketing event held 10 times a year in venues all over the world. It’s a place for digital marketers—brands, agencies, publishers, and service providers—to come together to share, network, learn, and do business. For those who couldn’t make it, here’s a bit of what…
When Shirley Sherrod was fired from her USDA administrator job, it was the icing on the cake of journalism’s decline. The abbreviated video clip of her speech to the NAACP—delivered before being hired in her most recent job—had the blogs, media, government officials and White House abuzz…
Gen Y-er and typing in the back of the room. Typical, isn’t it? Many in my generation say they feel as if they on the edge of awesome in the social media/marketing/public relations realm, but more and more, I’m living it. I could even venture to say I do so on a daily basis.
Confession: …
OK, so I admit it. I now live in Arizona after relocating from Canada over five years ago. And yes, I am a legal immigrant. I have an ugly photo green card to prove it. I have done what many business owners do: keep my nose clean, pay my taxes, do good work, and grow my business. I developed an…
MarketingVOX: To promote its “support of music and music culture,” Nikon has become an inaugural sponsor for RCRD LBL.
RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer.
It is the result of a joint venture between founder Peter Rojas of Engadget and …
MarketingVOX: The media B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, writes B-to-B Magazine (via MarketingCha…
