For businesses, the ability to drive customer attention online is more critical than ever—and for good reason. Engaging a consumer in the right way on the Web provides an opportunity to tap into their social networks, increase their digital word of mouth, and begin racking up earned media cred.
Archive for the ‘Mobile Marketing’ Category
Tuesday, September 3, 2013
Emerging markets have become a hot topic of conversation recently. As mobile companies continue to make a play for their next billion customers, the big question is, “How do I reach those consumers?” For major players like Google, Apple, Samsung, and Facebook, the point of convergence is…Continue reading "Three Things to Know About Marketing to Consumers in an Emerging Market"
Thursday, August 15, 2013
Every day seems to bring a new innovation in ad tech, a new ad exchange, and new must-do best practices for reaching consumers.
Thursday, August 1, 2013
In 2003, the idea of a brand optimizing marketing for the mobile workforce, no less “mobile” devices, would have been laughable. Yet today, mobile apps and optimized sites created by brands are reaching millions of customers, leading to valuable conversions.
Friday, July 26, 2013
When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, the new Apple…Continue reading "Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic"
Monday, April 15, 2013
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …Continue reading "Seven Reasons Your Company May Want Its Own Mobile App"
Monday, March 18, 2013
Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.
By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…Continue reading "Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming"
Saturday, January 19, 2013
On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
The videos include interviews that inspire and highlights from our popular conferences. Plus, smarty-pants marketers offer quick tips to help you market better.
Tuesday, January 15, 2013
As more tablets and smartphones flood the market, online traffic is moving to the mobile. Mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter last May.
However, while mobile screens present a g…Continue reading "Why Are Publishers Dragging Their Feet in Mobile Marketing?"