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MarketingProfs Daily Fix Blog
Do you base success on measuring the volume of visitors and page impressions…?
Such measures may in fact reflect the failure–rather than the success–of your Web site.
I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommend…
If writing is a solitary pursuit, blogging is decidedly not….
Unlike other forms of publishing, blogging is immediate and social, which means bloggers tend to make all kinds of contacts and meet all sorts of people online.
Over the past few weeks, my new best friend is Mack Collier, who blogs at…
In June, I’m participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association conference….
Our obligation is to focus on what’s new — or what’s changed in the last few years. Some would argue that the big news is technology — more sophisticat…
When was the last time your marketing plan looked anything like this…?
First, let me back up a minute. Recently, I spoke to a group of marketing executives about customer experience management (CEM).
After going through definitions,fundamentals and pitfalls, we started talking about what CEM rea…
I’m sitting in the living room listening to Sinatra singing “Where or When” and think I’m in the perfect place at the right time to enjoy it….
If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs would tell you “Content is ever…
My friend Art beat me to the punch this week by referencing a Washington Post article…
on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star Ledger article but a combination of the two will work fine.
It seems that Crafts by Veronica brought…
I’m on a new campaign. (Old campaign, really, but renewed vigor–and I single it out from the noise.)….
I am trying to put … SALES … back on the pedestal it deserves. In the process I suppose I’m down-grading marketing–and that’s more than okay per me. Of course I think marketing …
The folks over at BurstMedia just released some new information on internet usage that I thought you’d find interesting. Highlights include…
* More than half of respondents (57.1%) to the survey say that the internet is their primary source for information on products or services
* Men are more …
(MarketingVOX) ZenithOptimedia today (Monday) revised its outlook for global ad spending, forecasting that internet advertising spend will overtake outdoor in 2007 and pull alongside radio in 2008, reports MediaPost. “We have revised our internet forecasts upwards once again as it has continued to…
