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MarketingProfs Daily Fix Blog
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
A guest post by Jim Sterne of the Web Analytics Association.
In 2002, I ran the first eMetrics Summit: The Web Analytics Conference. In 2007, I changed the name to the eMetrics Marketing Optimization Summit. Why? Because web analytics is a just one piece of the puzzle.
What started as the t…
A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly.
Just because everyone and their online peeps are talking about you that doesn’t necessarily mean that those…
A guest post by Brian Whalley.
The crux of a great online marketing campaign is being able to demonstrate the value to the business at the end and the success that resulted. In particular, it can be really tricky to help management or other groups that are not connected to the marketing team’s…
A guest post by Justin Dougherty, senior director of technology at TagMan.
Attribution is a word that gets used on the data side of online marketing, but unlike other engineering-speak, this is not a term that should be dismissed. After all, it’s very important. “Attribution” is the proce…
A guest post by Alexandre Sagala of Alsamarketing.
Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them into customers, then wha…
A guest post by Liz Elting, co-founder and co-CEO of Translations.com.
Retail companies are harnessing the power of the Internet to globalize their businesses and tap revenue streams from across the world. In this age of global business, engaging only one nation’s consumer base is a sure way …
