Understanding the key elements that influence consumer behavior on specific channels can help brands to focus the direction of their content. Analytic tools are available for the majority of networks. They offer valuable insight into behavioral patterns and engagement levels, and also inform site…
Archive for the ‘Metrics & ROI’ Category
Friday, March 8, 2013
Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…
Friday, March 1, 2013
Take a Holistic Approach to Marketing Metrics
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…
Tuesday, February 5, 2013
Super Bowl Stories vs. Statistics: Which Won?
New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.
I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational speaker) offered the American people a compelling a…
Tuesday, November 6, 2012
Why You Need to Focus on Your Customers’ Trigger Moments
Consumers are fickle for the most part. And we have technology to thank for that.
With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better, faster, shinier, or just different. The prevailing argument—that some consumers will gravitate t…
Friday, June 22, 2012
Free Friday: Discover the Top Inbound Metrics for B2Bs
On this Free Friday, we’re inviting you to an online seminar about “Top Inbound Metrics for B2B Marketers.”
The free online seminar helps B2B marketers find out which top metrics they should track to make sure their inbound programs are working well.
Attendees also will learn about…
Whic…
Monday, April 30, 2012
Why Is Social Media Management Still an Epic Fail? [Infographics]
It’s been more than five years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics.
Here we are, almost halfway through 2012, and after a review of some of the leading social media “management,” “monitori…
Tuesday, February 7, 2012
The Questions I Would Ask If I Were Marketing Your Business
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Marketing Smarts Podcast: Calculating the ROI of Social Media
Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
Friday, November 11, 2011
How Marketers Are Measuring ROI [Infographic]
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
