After the last U.S. election, a friend of mine told me about her experience on Obama’s email list. She was barraged with multiple emails each day, and each email made a more specific ask. She thought it was odd that she didn’t get annoyed by the tidal wave of email produced by the army of…Continue reading "Understanding the Five Pillars of Radical Personalization"
Archive for the ‘Metrics & ROI’ Category
Tuesday, July 2, 2013
Friday, March 8, 2013
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"
Friday, March 1, 2013
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…Continue reading "Take a Holistic Approach to Marketing Metrics"
Tuesday, February 5, 2013
New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.
I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational speaker) offered the American people a compelling a…Continue reading "Super Bowl Stories vs. Statistics: Which Won?"
Tuesday, November 6, 2012
Consumers are fickle for the most part. And we have technology to thank for that.
With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better, faster, shinier, or just different. The prevailing argument—that some consumers will gravitate t…Continue reading "Why You Need to Focus on Your Customers’ Trigger Moments"
Friday, June 22, 2012
On this Free Friday, we’re inviting you to an online seminar about “Top Inbound Metrics for B2B Marketers.”
The free online seminar helps B2B marketers find out which top metrics they should track to make sure their inbound programs are working well.
Attendees also will learn about…
Whic…Continue reading "Free Friday: Discover the Top Inbound Metrics for B2Bs"
Tuesday, February 7, 2012
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…Continue reading "The Questions I Would Ask If I Were Marketing Your Business"