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MarketingProfs Daily Fix Blog
In the spirit of the last Altimeter report we published on Social CRM, the Altimeter Group has worked with Web Analytics Demystified to help define how marketers should approach measuring social marketing efforts.
Marketers have jumped into the social marketing space, but most haven’t had the abi…
If you were stranded with only 14 books to read, what would they be?
I’m about to move from Europe back to the United States. I have to tell the moving guys which books to pack for the sea shipment (which will take nearly two months to arrive at my new home) and which books to pack in our air shi…
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes.
What concerned me was that most of the titles related directly to tools. At least six of them were abou…
Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s latest research in an article called “Consumers See L…
In this episode of Marketing Obsessions, Citysearch executive vice president of advertising Neil Salvage discusses the mistakes small-business owners make when it comes to online advertising.
The key problems Salvage identifies:
Small-business owners don’t decide what they want to happen,…
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition.
Something that is relevant to all your customers is how they compensate you for your products or services. Add…
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the most entrancing physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do w…
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give them an edge again.
The brewer apparently saw …
How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
