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MarketingProfs Daily Fix Blog
A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…
We’re just six weeks away from Digital Marketing Forum 2011—our sizzling event in Austin, Texas. While I’m excited to attend our thought-provoking sessions on search, email, social media marketing, and the like, I’m even more excited to meet our speakers, like Jay Baer, president of Convince and…
Marketing and customer experience trend posts seem to be a dime a dozen right about now—but what about trend posts from real customer experience experts targeted at line executives of Fortune 500 companies? Folks who have credible, real-world experience. People who have worked (or are working) as…
A guest post by Jeff Ogden, president of Find New Customers
Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., (like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Enter…
You have just completed two days of brainstorming, narrowed your ideas to the fewer, bigger, and better, and are eager to put them into action. Your next step is to sell these ideas into your organization for approval to move forward.
While these ideas may help your company become THE ONLY or THE…
Greener Package’s Anne Marie Mohan recently interviewed Procter & Gamble’s VP of global sustainability, Len Sauers, on his company’s environmental sustainability strategy in a podcast that’s illuminating and well worth sharing. In fact, there’s good stuff in this dialogue for every company…
I get the question all the time: “Who uses Twitter?” It’s usually delivered with a snarky tone and a nose up in the air. The subtext is unmistakable: “Isn’t Twitter just a bunch of babble?”
New data from the Pew Internet & American Life Project provides some fresh answers.
8% o…
‘Tis the season of giving. Here’s a gift idea that won’t cost you a thing. In fact, it has positive benefits for you; your heart will grow. Three times bigger, in fact! Just like the Grinch when he learns the true meaning of the season!
“Surround yourself with great people—and you’ll get gr…
As Catherine Walker’s Alzheimer’s disease advanced, her daughter, Gail Watson, tried to both balance her mother’s disease and care for her ailing father. Struggling as caregiver to both her parents, she found Vancouver-based Nurse Next Door, a company that rescues caregivers by providing…
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
