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MarketingProfs Daily Fix Blog
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…
A guest post by Daniel Cassady.
Just because the country has been in a financial funk for the past few years, that doesn’t mean that mothers have lost their tremendous influence over the market. Walk into any department store, thrift store, or grocery store, and you’ll see what you have alway…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
A guest post by Darrell Davis of MediaFiche.
According to Google engineer Matt Cutts, over 200 “signals” are used in the company’s search engine algorithm. And while the algorithm is top-secret, the desired goal—relevant search results—is not.
The basic premise makes sense. Create u…
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when you check out the YouTube pizza box concept that …
Thanks to my eternally trustworthy pal Paul Gailey, I was made aware that one of my favorite analytics tools, Post Rank, has just announced it has been acquired by Google. And I don’t think it’s wise to underestimate how important this will be for the world of search and social media.
I suspect…
Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
