“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"Archive for the ‘Marketing’ Category
Wednesday, February 1, 2012
Friday, January 27, 2012
Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience
Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
Guest speaker and vice president and principal analyst at …
Continue reading "Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience"Thursday, January 26, 2012
How to Define Public Relations
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…
Continue reading "How to Define Public Relations"6 Stats on In-Aisle Mobile [Infographic]
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Continue reading "6 Stats on In-Aisle Mobile [Infographic]"Friday, January 20, 2012
Free Friday: Attend DMW and Become a Smarter Marketer
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
Continue reading "Free Friday: Attend DMW and Become a Smarter Marketer"Thursday, January 19, 2012
Is Google’s Search plus Your World Fair?
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
Continue reading "Is Google’s Search plus Your World Fair?"