“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Archive for the ‘Marketing’ Category
Wednesday, February 1, 2012
Marketing Smarts Podcast: Making the Most of the Mobile Moment
Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"
Tuesday, January 31, 2012
Is Social Media Killing the Website?
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
Friday, January 27, 2012
Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience
Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
Guest speaker and vice president and principal analyst at …
Thursday, January 26, 2012
How to Define Public Relations
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…
Monday, January 23, 2012
Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
6 Stats on In-Aisle Mobile [Infographic]
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Friday, January 20, 2012
Free Friday: Attend DMW and Become a Smarter Marketer
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
Thursday, January 19, 2012
Is Google’s Search plus Your World Fair?
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
Tuesday, January 17, 2012
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
Monday, January 16, 2012
Meh! Not Everyone’s Into Social Networks
A guest post by Sujata Ramnarayan of SMStrat.
Recently, New York Times columnist Tim Egan wrote an article titled “Please Stop Sharing,” in which he lamented the proclivity to over-share the banal and trivial on social networks and the negative consequences of saying something that lives fore…
