Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still, many organizations aren’t sure which social networks are relevant to their target audiences and worthy of time and resources.
Archive for the ‘Marketing’ Category
Monday, December 2, 2013
As the holiday season gets underway, brands across the globe are launching their seasonal marketing campaigns. The key to successfully engaging with consumers during the busiest shopping time of the year is to do so in a manner that is personalized for each customer.
Monday, November 25, 2013
If you work in online marketing, no matter what your role, Google algorithm updates are something that you must deal with.
Wednesday, November 20, 2013
Do you have Millennials on your team? Then consider whether your management practices and company culture align with what they want in a job.
Monday, November 18, 2013
The NFL season is half over, and the teams that will be competing in the playoffs are starting to emerge. And while my office mates are rethinking their Fantasy Football picks, I’m thinking that lead generation success has a lot in common with winning football teams.
From the draft to the playoff…Continue reading "What the NFL and Lead Generation Have in Common"
Monday, November 11, 2013
As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling.
Friday, November 8, 2013
QR codes are enjoying resurging levels of popularity.
Wednesday, November 6, 2013
Information has always been a powerful instrument to engage the human mind. Facts, figures, and expert analysis have a great power of persuasion. By letting audience know and see what you want them to see, you get an ability to influence their beliefs and decision-making.
Tuesday, November 5, 2013
WordPress developers rely greatly on their plugin directory. Conventional programming that starts from scratch, where every function needs long and boring lines of code, is slowly succumbing to the same fate as the dinosaurs. Since the rise of WordPress as a full content management system, many PHP…Continue reading "Five Must-Have WordPress Plugins for Marketers"
Friday, November 1, 2013
In honor of Halloween week, I’m sharing the scariest stories that I’ve come across lately. Yes, we’re talking about frightfully bad emails.