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MarketingProfs Daily Fix Blog
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles are dull. And repetitive. Eep!
Amtower, a leading…
Are you hungry for business? Want good leads, prospects, customers, donors, participants, engagements, members, you name it? I’ve got news. There’s no free ride. It takes marketing work. Yes, that four-letter word that some try to avoid or think results are going to materialize without it. It…
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Consumers are becoming more and more interested in the make-up of products they’re buying. The ability to trace products through the entire supply chain—whether from field to fork or source to consumer—is becoming a competitive weapon for some companies, especially if they can authenticate…
People in marketing spend more time out of the office than many other professions. These tips from HP Business Answers will help you pack the right hardware and software so you’re ready to work in new places.
The Essentials
No mobile worker should be without some basic gear:
A small, light…
Every day, marketing professionals are looking for a way to do something amazing, to impress their clients, to get the job done faster and to grow their business. Technology isn’t the magic bullet for all your problems but, used well, it can really help. Here are 10 tips from HP Business Answers.
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Compromise gets a bad rap in the United States. Departing with anything less than the biggest, the best, and the most reflects weakness.
However, at the office, working in teams among differing business disciplines creates situations where there are opposing opinions on how to reach a similar goa…
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike.
Add another layer of change when you consider the ability to share information in real time, and …
Ann Taylor has become the latest retailer to tap into the growing popularity of FourSquare and offer store discounts based on how often users “check in” at one of its locations. According to Mashable, customers will begin receiving a 15% in-store discount after their 5th check in, and customers…
There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?
LESSONS LEARNED THE HARD WAY
I worked for a small …
