Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Archive for the ‘Marketing Tools’ Category
Thursday, May 2, 2013
Three Vital Traits of a Positive Online Community
As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.
1. An online community makes users feel like t…
Monday, April 15, 2013
Seven Reasons Your Company May Want Its Own Mobile App
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …
Monday, March 18, 2013
Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming
Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.
By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…
Thursday, March 14, 2013
The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…
Tuesday, March 12, 2013
Vine: Six Steps to Using Six-Second Videos in Business Marketing
Video and marketing pros, take note. While Vine isn’t the first video app to hit the market, its simple design and integration with Twitter has been creating a lot of buzz in the business and marketing world. Many B2B and B2C companies have yet to decide if the app is valuable; however, Vine might…
Friday, March 8, 2013
Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…
Thursday, March 7, 2013
Six Questions to Ask Yourself About Your Online Billing Process
Marketers need to take a global view of the ways in which they interact with their customers. Even a business function such as billing—likely on the lower rungs of the marketing hierarchy—holds great promise as a strategic marketing tool.
Early in my career, I worked in brand marketing role…
Monday, March 4, 2013
Eight Misconceptions About Working From Home [Illustrated Slide Show]
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities.
Here are a few misconceptions we sp…
Tuesday, January 29, 2013
Vine: Stupid, Simple, and Brilliant
Last week, Twitter unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I checked it out. I made a few really bad 6-second videos. I watched a few other really bad videos—and a couple of really good videos.
Then I thought, “Wow.” (Which is s…
