Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere"
Archive for the ‘Marketing Tools’ Category
Monday, April 15, 2013
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …Continue reading "Seven Reasons Your Company May Want Its Own Mobile App"
Monday, March 18, 2013
Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.
By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…Continue reading "Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming"
Thursday, March 14, 2013
The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…Continue reading "The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End"
Friday, March 8, 2013
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"