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MarketingProfs Daily Fix Blog
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
…
A guest post by Dan Mckee of Sparkplug Digital.
When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on?
From time to time, it’s helpful to brush up on the fundamentals. Even the most diligent marketing pra…
Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That Work—we frequently get the question: What…
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That’s what makes its stories so appealing, and (for me) why it breaks new ground.
Jason Keath has a great piece o…
This Friday’s free stocking stuffer is sweet, nourishing, and good for the marketing soul. It’s a pass to Digital Marketing World: Social Media Marketing.
Grab your favorite (and merriest) mug, and go get a big ol’ serving of social media goodness—our treat!
The doors at Digital Marketing …
When I talked with Scott Brinker of ion interactive about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths.”
These are:
IT needs to move further out of the business of managing and implementing all technology in the organization.
Mark…
Love them or hate them, scary stories are part of the human experience. In the United States, we celebrate Halloween today, but every other country has version of their own spooky traditions. And part of the experience is the sharing of stories.
So, what elements have made those stories last so l…
