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MarketingProfs Daily Fix Blog
Here’s the main point of this post: To wrap up the MarketingProfs B2B Forum, which took place last week in Boston. Close to 442 business-to-business marketers flocked to my hometown to share lessons and best practices in finding and nurturing customers.
But those two sentences, while dead-on, don…
ROI is always interesting to hear various companies talk about: what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what…
Marketers who work in small businesses—you may want to forward this clip to your boss.
In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web 
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
…
If you were stranded with only 14 books to read, what would they be?
I’m about to move from Europe back to the United States. I have to tell the moving guys which books to pack for the sea shipment (which will take nearly two months to arrive at my new home) and which books to pack in our air shi…
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition.
Something that is relevant to all your customers is how they compensate you for your products or services. Add…
How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam, including clic…
In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
Key takeaways:
A CMO’s job is to set the tone for everyone—exter…
