In recent months, Netflix made big changes to its service offerings. First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD service after all. Whatever you think of the changes…
Archive for the ‘Marketing Thought Leadership’ Category
Thursday, February 2, 2012
6 Customer Experience Lessons to Learn From Netflix
Continue reading "6 Customer Experience Lessons to Learn From Netflix"
Wednesday, January 18, 2012
Marketing Smarts Podcast: Are You the Problem?
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…
Wednesday, January 11, 2012
Marketing Smarts Podcast: How Useful Is Your Marketing?
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
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Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Thursday, October 20, 2011
Why We Are All Weird, According to Seth Godin
Check out this special interview with Seth Godin about his latest book, We Are All Weird.
You can hear it by clicking on this:
Direct Link to Audio File
The show length is 28:52. If you prefer to read the interview, a transcript is available here.
Here’s a quick rundown of the show:
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Friday, September 23, 2011
Social Media Crises on the Rise—Yet 76% are Preventable [Report and Webinar]
Check out the post and report below and sign up for Jeremiah’s MarketingProfs PRO seminar on September 29 to dive deeper into the results (and solutions).
Altimeter Group has published another Open Research report, this time outlining how social media crises occur—and what could be done to pre…
Thursday, September 8, 2011
How to Get Your Senior Team Excited About Your Content Strategy
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers that be may not know enough about content.
It i…
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Wednesday, July 20, 2011
Stop Surprising & Delighting Customers—Just Solve Their Problems!
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…
Sunday, June 26, 2011
How to Build a Speed Culture for Your Business [Infodoodle]
To keep with the theme of “Winning with Speed,” I doodled the highlights from Stephen Denny’s PRO seminar. He defined speed as not about being superfast but taking the shortest amount of time needed to execute a task, and he discussed how to get your team to adopt this attitude of efficiency.
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