Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Mi…
I love social media. No need to twist my arm—I’ll admit it. I check in on Foursquare and follow and post updates on Facebook, all while tweeting and following my personal and professional interests on Twitter and connecting to other digital aficionados on LinkedIn. The why is simple—I get…
As host of the MarketingProfs podcast, Marketing Smarts, I’ve read more business books over the last 18 months then I did over the preceding three decades.
What I’ve learned along the way is that not all business books are created equal. Some, like Lee Odden’s Optimize or Measuring the Networked …
The South by Southwest (SXSW) Interactive Festival had more than 24,000 registrants and offered hundreds of sessions. There were more panels for B2B marketers than ever this year. We braved the lines to sit in on the best sessions and compile key takeaways for marketers who couldn’t make the trek…
I watched a DVR’d football game recently. I wanted some football, so I found one I’d recorded and plopped down to watch the game.
At some point between a crying baby and dog that needed to go in and out 22 times, I forgot to fast-forward through the commercials, and I caught the State Farm Discou…
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…
We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels that we believe improve engagement. In fact, the way …
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) and our best, in part because over the course of a…
Sometimes, I think we all share the same grand delusion—the belief that our marketing struggle is against competitors who constantly try and steal customers, opportunities, and market share from us and that leads to a long, endless war of attrition. It’s a war fought trench by trench in what seems…
Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white papers, been pitch-slapped on webinars, and suffe…
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
