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MarketingProfs Daily Fix Blog
When faced with a challenge or problem, one of the best first steps in solving – even before you start thinking-up possible solutions – is to examine and restate the problem.
As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of pro…
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles are dull. And repetitive. Eep!
Amtower, a leading…
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…
Today, more B2B companies are thinking like media companies. They realize it isn’t about traditional selling or interrupting people, it’s about connecting with their audience and building permission.
But what do audiences actually want? They want useful, actionable information that helps solv…
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…
Do you regularly attend networking events? Do you have a system for processing the names and business cards you gather to quickly follow-up with new contacts?
New to my market, I’ve made it a goal to get out of the office once a week to meet and mingle. When attending networking events with the…
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment,” says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for…
