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MarketingProfs Daily Fix Blog
When it comes to exporting, you cannot be all things to all customers….
Decide on something. Then stick with it. But how do select a product for export?
What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spott…
I’m surprised this is news, but it is after a long weekend….
On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace Internet Advertising, where it describes how package goods advertisers are racing to the internet to reach their audience…
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Isn’t micromarketing just marketi…
That was the phrase that got my attention….
I was talking to an exec at a 1999 new media company… one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up straight.
“Google doesn’t help us at all. It wo…
Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest…
the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratificati…
That’s the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For marketers…
it’s the question that keeps us up at night. Whether others in our organizations understand it or not, it’s the key to success. What’s your answer?
Dan Herman offe…
This is my first entry at the MarketingProfs Daily Fix. So I’m like the new guy in prison, and that means I need to pick out a few of the heavy hitters and “kick their butt” on my first day, or else I’m going to become their “you know what”….
Of course, I’m not really going to do that today, but…
