On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Archive for the ‘Marketing Strategy’ Category
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"
Tuesday, October 25, 2011
New Study: Brands Want Your Babies
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.
Accordi…
Monday, September 12, 2011
Has Social Media Reached Its Peak?
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Wednesday, August 17, 2011
Book Review: Maximizing Lead Generation by Ruth Stevens
I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information.
What the reader ca…
Tuesday, August 16, 2011
7 Back-to-School Must-Reads for the Business Bookworm
September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to share them with you in hopes that you’ll find them…
Monday, August 15, 2011
3 Ways to Improve Marketing & Sales Alignment
A guest post by Kathy Rizzo of TeleNet Marketing Solutions.
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 5…
Wednesday, July 20, 2011
Stop Surprising & Delighting Customers—Just Solve Their Problems!
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…
Thursday, July 14, 2011
B2B Marketing Survey: Brother, Can You Spare a Few Minutes?
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Thursday, June 30, 2011
Is Your Product King Arthur or Excalibur?
Since “Finding and Telling Stories” topped our list of content creators concerns, I’ve been looking for an example that explains how to both find and tell a business story.
I found my example in the form of a recent blog post by Doug Kaye called Salvaging the Shoot. Please take a few minute…
