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MarketingProfs Daily Fix Blog
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Mi…
The South by Southwest (SXSW) Interactive Festival had more than 24,000 registrants and offered hundreds of sessions. There were more panels for B2B marketers than ever this year. We braved the lines to sit in on the best sessions and compile key takeaways for marketers who couldn’t make the trek…
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…
What if people were willing to pay you for the privilege of receiving your marketing materials?
A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you could actually get people to pay you for your marketing, that that would be a leading indicato…
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
“Everybody should have a voice, but not everybody should have a vote.”
That’s what Tom Fishburne told me when I asked him about ways that organizations could harness the creative potential of their teams without getting bogged down or distracted by the wealth of ideas that groups come up with.
…
After interviewing Maddie Grant back in May, I wrote a post that asked, “Are best-practices evil?”
I was prompted to ask the question because Maddie and her co-author Jamie Notter had said as much in their book, Humanize. I return to the subject once more because in the new book, The Rebel’s Guid…
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