The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Archive for the ‘Marketing Strategy’ Category
Thursday, February 9, 2012
The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Friday, January 13, 2012
Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report.
It’s a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” is an e…
Tuesday, January 10, 2012
Why the 5 Pillars of Online Marketing Matter Now More than Ever
A guest post by Dan Mckee of Sparkplug Digital.
When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on?
From time to time, it’s helpful to brush up on the fundamentals. Even the most diligent marketing pra…
Monday, January 9, 2012
What’s the Difference Between Demand Gen and Lead Management? [Whiteboard Video]
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Tuesday, November 22, 2011
7 Tips to Bring the Customer Experience Mindset to Every Department
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Tuesday, October 25, 2011
New Study: Brands Want Your Babies
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.
Accordi…
Monday, September 12, 2011
Has Social Media Reached Its Peak?
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
