In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…
Archive for the ‘Marketing Smarts’ Category
Friday, February 3, 2012
Free Friday: Marketing Smarts Podcasts
On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Hosted by MarketingProfs own Matt Grant, this weekly podcast features in-depth interviews with bright, engaging marketers. You’ll get insights and advice that will inspire you to pump up your…
Wednesday, February 1, 2012
Marketing Smarts Podcast: Making the Most of the Mobile Moment
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Wednesday, January 25, 2012
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Wednesday, January 18, 2012
Marketing Smarts Podcast: Are You the Problem?
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…
Wednesday, January 11, 2012
Marketing Smarts Podcast: How Useful Is Your Marketing?
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
…
Wednesday, January 4, 2012
Marketing Smarts Podcast: Mobile Marketing’s New Frontier
Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That Work—we frequently get the question: What…
Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
…
Wednesday, December 14, 2011
Marketing Smarts Podcast: How Will This Brand Live and Breathe?
“When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and write. You end up repurposing a lot of stuff that is inherently ‘not…
Wednesday, December 7, 2011
Marketing Smarts Podcast: Calculating the ROI of Social Media
Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
