Content Marketing World 2013 brought more than 1,700 marketing professionals to Cleveland, OH, to discuss the future of marketing. Between featuring Jay Baer at the beginning and actor William Shatner as closing keynote, CMW was packed with insights, interactions, and (as one might expect) great…Continue reading "Content Marketing World 2013: Eight Takeaways for Marketers"
Archive for the ‘Marketing Smarts’ Category
Friday, March 15, 2013
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.
Graduating from the University of Michigan with a degree in industrial and systems engi…Continue reading "Should You Reinvent Yourself?"
Friday, March 8, 2013
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"
Friday, February 1, 2013
I’ve talked to a lot of guests on Marketing Smarts about the differences between sales and marketing, and how to negotiate the conflicts that can arise between the two functions. Then I spoke with Dan Pink and realized that, aside from people in sales or marketing, no one cares about this…Continue reading "Who Cares about the Difference Between Sales and Marketing? (No One)"
Friday, January 25, 2013
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as sturdy in the digital world.”
Consider the rece…Continue reading "Clarifying the Blurry Line Between Advertising and Editorial"
Friday, January 11, 2013
In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.
Yet “passion” is irrational. Philosophically speaking, …Continue reading "Be Passionate About Your Work (Even If That Makes You Irrational)"
Friday, December 21, 2012
Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Friday, December 7, 2012
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…Continue reading "Building a Business Means Building a Community"