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MarketingProfs Daily Fix Blog
Want to know the secret of world-class sales organizations? A new study finds the key is executive leaders are actively engaged in Sales.
The study by Miller Heiman, with key findings reported in MarketingProfs , reinforces the wisdom that leaders must be your best sales reps.
Therein lies…
Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness….
Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen. However,…
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
This post is a guest post by Sam Rosen, CEO of ThoughtLead.
On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gar…
The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.
Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm.
Stella Artois is doing i…
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit.
Leading off the afternoon…
There are many presentation worst practices well-documented on the Internet, especially concerning the use of PowerPoint slides. However, a top five worst practice employed by some marketing professionals is the overtime presentation, or more succinctly, the presentation that never ends. If given a…
Research shows we spend half of each working day in meetings. Tens of millions of meetings happen each day. All these meetings about all sorts of topics and all these hours generating ideas can be boiled down into four basic reasons:
To SOLVE or fix something
To GROW a part of the business
T…
You want to do it all. You want to have impact. And you want to grow your stature. You want a raise.
You think you have to do everything. Integrate social media. Drive Web traffic. Optimize spend on paid search. Launch a video strategy. Nurture leads. Publish original conten…
