Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Archive for the ‘Marketing Leadership’ Category
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Tuesday, May 31, 2011
Transparency: Do You REALLY Want to Know What’s In There?
From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer…
Wednesday, May 18, 2011
13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)
“Sure, I know we need a company blog, but nobody has time to do it.” I hear this a lot. It’s the No. 1 pain point of clients who know they need to start a blog—but are time-starved and resource constrained. The short answer is that any company can pull off a successful blog, even a smaller…
Friday, May 6, 2011
3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Friday, April 22, 2011
Who Owns Social Media?
Since even before Facebook and Twitter, back when YouTube and blogs were new on the scene, there’s been discussion and, at times, bickering about which marketing discipline should be responsible for the social media presence of a brand or organization. Should it fall under the purview of the…
Friday, March 25, 2011
5 Interview Tips for Unleashing Your Inner Charlie Rose
Hiring the wrong person can be very costly. A recent New York Times small-business blog post estimates that a bad hire costs a business $40,000 or more. To be sure, applicant screening and reference checks are an important part of the hiring process, but the ability to interview effectively may be…
Thursday, March 10, 2011
Home Sweet Home: Businesses Bringing Production Back to the U.S.A.
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
Friday, February 25, 2011
Proof of Life: 4 Reasons Why B2B Marketing Lives On
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Tuesday, February 8, 2011
#MPForum Recap: What Happened in Austin Isn’t Staying in Austin
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
